For Hardware Resources IWF is a way to connect and network with as well as get important feedback on new products. In light of the show being cancelled, the company plans to increase it product promotions through webinars.
“We sell direct to cabinet makers, and don’t go through distributors, so we are already always seeing hundreds of customers a day,” said David Tyler, executive vice president, Hardware Resources. “For us, IWF is more of a “talk to customers” show than a take orders show. Plus, the opportunity to get a lot of feedback quickly on new products. We have significantly stepped up our informational webinar activity and have received positive responses.”
However, Tyler said that one of his biggest disappointments about the cancellation is that they won’t get to show attendees its new Task Lighting TandemLED product line. “Now it’s easy to tune the white light Kelvin temperature of the kitchen lighting after the cabinets and lighting are installed,” he said. “It’s an industry standard two-wire installation, and the Kelvin temperature can be set anywhere from 2700K to 5000K, easily and at any time, by the installer and by the homeowner. It’s a game-changer for our customers and their customers.”
TandemLED, named for its unique two-wire (tandem) operation, is a patent-pending, tunable white LED lighting technology that adjusts LED lights from Warm White 2,700K to Daylight White 5,000K and all white color temperatures in between, all while allowing the user to adjust the light output from dim to bright. It comes with a wireless remote and can be controlled through the new Task Lighting WAV Smart Control system and control lights via a smartphone app or voice command.
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